Our Story

Our Story

Founded in 2005, dekulture represents a symbiotic relation between the cultural roots of our society and advancement of the world. It is a platform to uphold essential human values and pass them on to the next generation through time-honoured arts. We endorse long established performing arts and crafts that are invaluable to society through the promotion of artists andtheir communities in creative ways. We strive to provide craftsmen and artists an alternative means of support, thereby preserving the vast cultural heritage
of India. We profess and use artsand crafts as means for social inclusion, promotion of cultural diversity and securing empowerment at individual level.

Brand Philosophy

DeKulture is a luxurious goods company that stands for innovation, social inclusion, and environmental consciousness in a sustainable manner.

Handcrafted in India, our products are designed to celebrate natural beauty that is "imperfect, impermanent, and incomplete". An alternative to conventional luxury, our bespoke objects are embodiments of cultural heritage and creative innovation. Redefining lifestyle systems for the well-being of our clients is the core of our value system.

Inspired by an evolving Indian spirit, we revive authentic crafts and empower artisans to produce essentials for everyday use. dekulture strives to practice sustainability and bring back our traditions, livelihoods and the beauty of nature. Embolden the old, celebrate the new!

Our Vision

DeKulture is a lifestyle brand inspired by nature that stands for product innovation, social inclusion, environmental consciousness, and technological advancement in a sustained and aligned manner.

Why Us

  • Unconditional commitment to Artists, Craftsmen, and Local Communities practising Crafts and Music for the last 15 years.
  • Products designed and made for international lifestyles using traditional skills of India.
  • Product Innovation through Original Designs, Handmade, and Utilitarian Objects.
  • Recycled and Eco-friendly products.
  • Infusion of art in everyday-usage items
  • Specializes in Product Designing, in multiple categories:
    Home Decor | Gifts | Tableware | Kitchenware | Stationery | Apparel | Accessories | Instruments
  • Our strengths are Artistic direction | Research | Event management | Logistics and on-site presentation | Marketing | Administration
  • Proficient in manufacturing experiential and handmade products and services.
  • Upskilling of Artisans through developing local craft practices.

Unique Selling Proposition (USP)

  • 15 Years of experience in the field of Music, Arts, and Crafts sectors
  • Product innovation to uplift people's standards of living.
  • Handmade, and Utilitarian Objects for modern lifestyles.
  • Earth Friendly approach through the use of Recycled and Biodegradable materials.
  • Alternative means of support to craftsmen, thereby preserving the vast cultural heritage of India.
  • Performance orientation, Artistic collaborations, and upskilling of the artists.
  • Deployment of path-breaking technologies in designing.
  • Ensuring the highest standards of branding, marketing, and promotion.
  • In-House Design- We specialize in researching and designing our products in-house. Our inspiration for developing products is derived from nature and rare craftsmanship of India. We ensure that our quality and product designs resonate with the ever-growing expectations of cosmopolitan customers.